The first time I came across that line was was when I was about seven years old. I had seen it on one of the many wall hangings that adorned our school's corridors. Back then, I didn't know the meanings of 'quitting' and 'quitters,' And because I did not know what those words meant, I thought it was so improper to say that somebody could never win -- whatever a Quitter meant -- because it was far from motivational. Anyway, some time later I learnt what Quitting was and who a Quitter is and then that adage'Winners never quit and quitters never win,' did make some sense to me.
But then, hubby quit smoking.
I say: sometimes you QUIT and you actually WIN ;)
And you say ---